Millimeter Pro is a production house based in Beirut that has always believed that their love for filming and, to an even stronger extent, their love for the people who work with them, is the principle around which their entire company philosophy should pivot.
As a company with a strong grasp of who they are and what they stand for, our challenge was to simplify and clarify their company platform and to create an identity system and flagship rental experience. One that helps them express themselves in the right way, to the right people.
We worked alongside the team at Millimeter Pro to establish a strategy aligned with the company’s ambition and their audience’s desires. From identity and messaging to the digital platform and content within it, we brought their personality forward to establish an experience that expresses their company’s point-of-view: “Limit, does not exist.”
In doing so, we created a modern website where potential customers can connect with content that they’re interested in, and browse the company’s products that are available for rent.
Consistency is a key part of recognition and success. We implemented the company’s traditional logo and its branding guidelines for all of the social media pictures to maintain online brand recognition. At the same time, the company’s main objective was to attract more visitors, therefore more customers.
So we worked more on the visuals to create designs that immediately get the attention of the viewer, by providing eye-catching graphics that use the company’s branding colors, fonts, and focusing on the main purpose of each post.
Our challenge was to simplify and clarify the company platform and to create an identity system and flagship rental experience.